Infobesity in the Healthcare Industry: A Well-Balanced Diet of Predictive Governance is needed


Fat TwitterWith the rapid advances in healthcare technology, the movement to electronic health records, and the relentless accumulation of regulatory requirements, the shift from records management to information governance is increasingly becoming a necessary reality.

In a 2012 CGOC (Compliance, Governance and Oversight Counsel) Summit survey, it was found that on the average 1% of an organization’s data is subject to legal hold, 5% falls under regulatory retention requirements and 25% has business value. This means that 69% of an organization’s ESI is not needed and could be disposed of without impact to the organization. I would argue that for the healthcare industry, especially for covered entities with medical record stewardship, those retention percentages are somewhat higher, especially the regulatory retention requirements.

According to an April 9, 2013 article on ZDNet.com, by 2015, 80% of new healthcare information will be composed of unstructured information; information that’s much harder to classify and manage because it doesn’t conform to the “rows & columns” format used in the past. Examples of unstructured information include clinical notes, emails & attachments, scanned lab reports, office work documents, radiology images, SMS, and instant messages. Despite a push for more organization and process in managing unstructured data, healthcare organizations continue to binge on unstructured data with little regard to the overall health of their enterprises.

So how does this info-gluttony, (the unrestricted saving of unstructured data because data storage is cheap and saving everything is just easier), affect the health of the organization? Obviously you’ll look terrible in horizontal stripes, but also finding specific information quickly (or at all) is impossible, you’ll spend more on storage, data breaches will could occur more often, litigation/eDiscovery expenses will rise, and you won’t want to go to your 15th high school reunion…

To combat this unstructured info-gain, we need an intelligent information governance solution – STAT!  And that solution must include a defensible process to systematically dispose of information that’s no longer subject to regulatory requirements, litigation hold requirements or because it no longer has business value.

To enable this information governance/defensible disposal Infobesity cure, healthcare information governance solutions must be able to extract meaning from all of this unstructured content, or in other words understand and differentiate content conceptually. The automated classification/categorization of unstructured content based on content meaning cannot accurately or consistently differentiate the meaning in electronic content by simply relying on simple rules or keywords. To accurately automate the categorization and management of unstructured content, a machine learning capability to “train by example” is a precondition. This ability to systematically derive meaning from unstructured content as well as machine learning to accurately automate information governance is something we call “Predictive Governance”.

A side benefit of Predictive Governance is (you’ll actually look taller) previously lost organizational knowledge and business intelligence can be automatically compiled and made available throughout the organization.

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Finding the Cure for the Healthcare Unstructured Data Problem


Healthcare information/ and records continue to grow with the introduction of new devices and expanding regulatory requirements such as The Affordable Care Act, The Health Insurance Portability and Accountability Act (HIPAA), and the Health Information Technology for Economic and Clinical Health Act (HITECH). In the past, healthcare records were made up of mostly paper forms or structured billing data; relatively easy to categorize, store, and manage.  That trend has been changing as new technologies enable faster and more convenient ways to share and consume medical data.

According to an April 9, 2013 article on ZDNet.com, by 2015, 80% of new healthcare information will be composed of unstructured information; information that’s much harder to classify and manage because it doesn’t conform to the “rows & columns” format used in the past. Examples of unstructured information include clinical notes, emails & attachments, scanned lab reports, office work documents, radiology images, SMS, and instant messages.

Who or what is going to actually manage this growing mountain of unstructured information?

To insure regulatory compliance and the confidentiality and security of this unstructured information, the healthcare industry will have to 1) hire a lot more professionals to manually categorize and mange it or 2) acquire technology to do it automatically.

Looking at the first solution; the cost to have people manually categorize and manage unstructured information would be prohibitively expensive not to mention slow. It also exposes private patient data to even more individuals.  That leaves the second solution; information governance technology. Because of the nature of unstructured information, a technology solution would have to:

  1. Recognize and work with hundreds of data formats
  2. Communicate with the most popular healthcare applications and data repositories
  3. Draw conceptual understanding from “free-form” content so that categorization can be accomplished at an extremely high accuracy rate
  4. Enable proper access security levels based on content
  5. Accurately retain information based on regulatory requirements
  6. Securely and permanently dispose of information when required

An exciting emerging information governance technology that can actually address the above requirements uses the same next generation technology the legal industry has adopted…proactive information governance technology based on conceptual understanding of content,  machine learning and iterative “train by example” capabilities

 

Healthcare Information Governance Requires a New Urgency


From safeguarding the privacy of patient medical records to ensuring every staff member can rapidly locate emergency procedures, healthcare organizations have an ethical, legal, and commercial responsibility to protect and manage the information in their care. Inadequate information management processes can result in:

  • A breach of protected health information (PHI) costing millions of dollars and ruined reputations.
  • A situation where accreditation is jeopardized due to a team-member’s inability to demonstrate the location of a critical policy.
  • A premature release of information about a planned merger causing the deal to fail or incurring additional liability.

The benefits of effectively protecting and managing healthcare information are widely recognized but many organizations have struggled to implement effective information governance solutions. Complex technical, organizational, regulatory and cultural challenges have increased implementation risks and costs and have led to relatively high failure rates.  Ultimately, many of these challenges are related to information governance.

In January 2013, The U.S. Department of Health and Human Services published a set of modifications to the HIPAA privacy, security, enforcement and breach notification rules.  These included:

  • Making business associates directly liable for data breaches
  • Clarifying and increasing the breach notification process and penalties
  • Strengthening limitations on data usage for marketing
  • Expanding patient rights to the disclosure of data when they pay cash for care

Effective Healthcare Information Governance steps

Inadvertent or just plain sloppy non-compliance with regulatory requirements can cost your healthcare organization millions of dollars in regulatory fines and legal penalties. For those new to the healthcare information governance topic, below are some suggested steps that will help you move toward reduced risk by implementing more effective information governance processes:

  1. Map out all data and data sources within the enterprise
  2. Develop and/or refresh organization-wide information governance policies and processes
  3. Have your legal counsel review and approve all new and changed policies
  4. Educate all employees and partners, at least annually, on their specific responsibilities
  5. Limit data held exclusively by individual employees
  6. Audit all policies to ensure employee compliance
  7. Enforce penalties for non-compliance

Healthcare information is by nature heterogeneous. While administrative information systems are highly structured, some 80% of healthcare information is unstructured or free form.  Securing and managing large amounts of unstructured patient as well as business data is extremely difficult and costly without an information governance capability that allows you to recognize content immediately, classify content accurately, retain content appropriately and dispose of content defensibly.